Services

Futures & Foresight

YOUR FUTURE HAS MANY PATHS.
LET’S GET READY FOR THEM ALL.

Governments and corporations face extraordinary disruption, fueled by rapid and seemingly constant change. The redirection needed to adapt can seem constant, too, inducing change fatigue throughout an organization.

By starting with the future first, Toffler Associates helps you drive change without the fatigue. Our Future Proof® strategy development considers your organization’s unique responsibilities and value proposition within a framework of the larger forces driving change. We then “backcast” from the future to identify opportunities for your long-term viability. Together, we develop strategies that make sense for your organization, align to overarching leadership goals, proactively contend with roadblocks, and assert your organization’s value in an increasingly complex and crowded marketplace.

Key Benefits

No-regret strategies that address multiple plausible futures
Blueprint for rapid response to unfamiliar or changing environments
Reduced change fatigue and shared clarity around organization identity

Our Expertise

  • Future-Proof® Strategy Development
  • Alternate Futures® Scenario Planning
  • Future of Market Assessments
  • Visioning and Value Proposition
  • Full Spectrum Exploration® (FSX®)
  • Voice of the Customer/Partner/Supplier Analysis

Critical Leadership Questions

  • What market changes do we expect and how do we avoid surprises?
  • What investments should we make today to prepare us for the uncertainty of multiple potential futures?
  • What opportunities are created from emerging technologies, societal shifts, geopolitical changes, customer needs, business models, and other forces?
  • What are our blind spots and how do we challenge our biases?

Enterprise Examples

Developed a product innovation roadmap for a telecommunications company based upon our shared understanding of digital consumers and the digital society of 2030
Developed a strategic plan for NOAA's Oceanic and Atmospheric Research Lab to assert its role in an increasingly crowded ecosystem of ocean and atmospheric stakeholders and further NOAA’s mission of science, service, and stewardship
Developed alternate healthcare futures to guide a major pharmaceutical company’s product ideation and prepare them for a rapidly changing healthcare environment
Created future worlds to help the Veteran’s Administration (VA) develop a long-term strategy
Identified needed operational changes to enable an electric utility to remain viable in a future of decentralized and decarbonized energy

Recent Insights

Climate Scenario Planning and TCFD Reporting

A CEO writes from 2030 to share what the company got right by embracing TCFD and using scenario planning to make climate-friendly decisions in...

Third Wave Planning is a Contact Sport

Futurist Alvin Toffler defined three waves of change. Because the fundamentals vary from age to age, it stands to reason that strategic planning should...

Making an Impact Through Today’s Leaders

At Toffler Associates, our interest is in the influence Al and Heidi had on actual people, and what resulted from that influence.